Sans Pareil is a young, blended whisky brand with a delicate and fruity character. The brief was to create a logo and bottle label that reflected the quality and complexity of the whisky, while feeling stylish and premium.
The logo features an interlocking “S&P” icon paired with an ornate font for the brand name, balanced by clean sans-serif text for additional details. The colour palette of gold and dark grey adds a touch of sophistication, with metallic flourishes bringing a subtle shine, as you can see in the bottle mockup.
From the logo, the design extended naturally to the bottle label. We used gold foiling and textured paper to lift the tactile experience, giving the whisky an elevated, refined feel that stands out on the shelf.
The result is a brand identity that mirrors the whisky’s balance and elegance -light, fruity, and complex with a warm finish.
