I had the privilege to work with the North West 200 (a motorbike racing event in Portrush, Northern Ireland) for the last few years as part of their website team, but the consistency and impact of their branding has always frustrated me. With a sport that is full of excitement, thrill, and risk – there is so much potential for powerful, bold and energetic branding identity to match it. Enhancing on the existing colours and moving away from the stock logo – I’ve created what I think to be a much more compelling and impactful brand style that can be translated across platforms and materials.
Think I’ve made an improvement? Let me know!
2024 update
As part of my work with Redback Creations, we were able to successfully pitch and rebrand the NW200 include it’s logo and website design. See the project details here.
