As part of my work with Redback Creations, I’ve also had the opportunity to work on a large number of brand identity and logo design projects. These ranged from small product start-ups to well-established names looking for a refresh or repositioning.
Each project began with identifying what made that business distinct – whether it was quality, scale, heritage, innovation, or community – and translating that into a visual language that felt right for their audience.
From typography choices to colour systems, logo marks to brand assets, the focus was always on creating something simple, clear, and memorable, while also being functional across digital and print.
Some of the logos and identities I helped develop through Redback include:
Agri & Trade –
Robinson Concrete,
Agri-Kit,
Diamond Sawmills,
CowCare Systems
Retail & Products –
WinePig,
House of Country,
The Fuel Tank Shop
Corporate & Innovation –
Medivest Group Ltd.,
GNG Credit,
Tricer
Community & Events –
Garvagh Clydesdale & Vintage Club,
North West 200,
Causeway Academy
Property & Living –
Toland House Properties,
Drew’s Bridge
These branding projects often tied into full web design or marketing campaigns, and so we got the opportunity to roll out the branding across multiple mediums such as print, web and signage.
